The pharmaceutical industry spends:

·        Over $10 billion a year marketing to prescribers

·        Over $4 billion a year on advertising to consumers

·        Nearly twice as much money on marketing as on research and development

 

Pharmaceutical marketing has been shown to have a significant influence on prescribing. However, many clinicians are not aware of the this potential influence on their own prescribing behaviors and training on the pharmaceutical company-prescriber interactions has been identified as an area missing in medical education.

 

The Program in Wise Prescribing (PWP) has responded to these challenges by raising awareness about the role marketing has on prescribing practices. The PWP serves the community of Northern New England through educational workshops and innovative research examining factors that are associated with the practice of evidence-based, cost-effective, safe prescribing practices.

          

The Program in Wise Prescribing is funded by the Attorney General Consumer and Prescriber Grant Program.

Learn more about the Program in Wise Prescibing.